NexusPartners was founded by people who've sat in the paddock and know how hard it is to fund a racing career without a commercial team behind you.
Sponsorship is the lifeblood of motorsport. Without it, careers end before they should. The problem isn't that drivers lack talent — it's that the commercial side of racing has always required a separate skillset, a large network, and significant time that most drivers simply don't have.
NexusPartners was built to solve that. We combined deep motorsport knowledge with cutting-edge AI to create a platform that does the commercial heavy lifting for drivers and teams at every level.
From club racers in Ginetta to BTCC competitors, our platform levels the playing field — giving every driver access to the kind of commercial operation that previously only factory-backed programmes could afford.
We're not a generic sales tool that's been repurposed for motorsport. We're a motorsport-first platform, built by people who understand the paddock, the series, the sponsors, and the relationships that make commercial programmes work.
Former BTCC team manager with 12 years in motorsport commercial. Built sponsorship programmes for multiple championship-winning teams.
AI engineer and lifelong motorsport fan. Built machine learning systems for B2B sales before pivoting full-time to NexusPartners.
Spent 8 years in brand sponsorship at a major UK automotive company before joining NexusPartners. Knows exactly what sponsors want to see.
Everything we build is designed specifically for the motorsport paddock. No generic tools, no compromises.
Sponsorship windows open and close fast. Our platform moves at racing pace so you never miss an opportunity.
We automate the work, not the authenticity. Every outreach is designed to build genuine, lasting commercial relationships.
Our success is measured in races funded, careers extended, and championships won. Nothing else matters.